Recently, I was emailing with a friend of mine who lives in Cheyenne, WY. We’ve been following an initiative of the Governor of Wyoming for economic development in the state. In December, the recommendations came out. “Rick,” I wrote. “This is great! They included some entrepreneurship strategies.” “I don’t agree,” he wrote back. “There’s nothing on innovation.” At first, I was taken aback. After all, the recommendations were pretty standard stuff. But then, I realized that Rick was 100% completely right.
We tend to focus on entrepreneurship, and sometimes R&D, but rarely on innovation in our public policy recommendations. And, innovation is actually the critical step. It’s the link between ideas and the market. It’s the key piece that allows companies, big and small, old or new, to produce something meaningful for their customers. Without innovation, there’d be no entrepreneurs! So innovation has to come first.
From a policy perspective, what can be done to support innovation? First, we can educate. Everyone can learn to be more innovative. It’s a process. There’s a system. Second, we can incentivize companies to do innovation. One effective tool is R&D tax credits, but likely they need to be redefined to include all innovation activities, not the old style R&D alone. Other tools include grants and loans to support innovation learning and implementation, grants and technical assistance for patenting, and for market research.
Thanks Rick, for the insight.